Proof, not a pitch deck.
Every engagement below names the metric moved, the channel touched, and the exact lever pulled. If the number isn't here, we didn't earn it.
CPL cut by 41% in 90 days.
B2B SaaS, Series B. Audience targeting was spread across six broad segments with no exclusion logic. We collapsed to two high-intent cohorts and rebuilt the bid strategy from scratch.
Lever pulled: LinkedIn audience rebuild + negative keyword expansion on paid search. Pipeline contribution up 28% in the same window.
Named outcomes, specific levers.
3× organic share-of-voice lift.
Demo-to-close rate up 19%.
$2.1M pipeline in one quarter.
Series A DevOps platform. Repositioned messaging around time-to-deploy, not features. Owned the comparison keyword cluster within two quarters.
Series C fintech. Audited the demo flow and found friction at step three. Rebuilt the confirmation sequence and retargeting window; close rate moved in five weeks.
Series B HR-tech. Coordinated paid social with a content sprint targeting the same ICP segment. Pipeline attribution was tracked to channel, not guessed.
Your targeting is probably the problem.
We start every engagement by mapping who you're reaching against who's actually buying. Bring your numbers; we'll tell you what we see.